AURA Recognizes AURA, and You Just Proved It

Your first drop is just the beginning. Let’s make it count.

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Featured collection

Featured designs that define the AURA mindset -comfort, confidence, and clean streetwear.

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AURA

AURA WHITE T-SHIRT 01

$43.00 USD
$48.00 USD $43.00 USD
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✦ If You’re Seeing This, You’ve Still Got Time — But Not Much. ✦

Where AURA Began

This photo is more than just a moment — it’s the exact second AURA was born.

Shot deep in the desert during a brand promo, the founder , a pro fighter , delivered a high kick that captured everything he stood for: control, energy, presence.

That same moment sparked the idea:

What if a brand could carry that kind of power?

Not loud. Not forced. Just natural , born with it.

From that kick came the AURA logo.

From that mindset came the brand.

AURA is movement. AURA is presence. AURA is you.

And that’s why our first drop proudly features this image — the beginning of it all.

FAQ – Your Questions, Answered

What size should I order?

Our pieces are designed with an oversized fit. If you prefer a more fitted look, consider sizing down. You can also check the size guide on each product page.

Can I return or exchange my order?

Yes , you have 48 hours from the time of delivery to return or exchange your item(s). Items must be unworn and in original condition.

Where do you ship?

Currently, we ship across the UAE. More regions coming soon , stay tuned on our socials for updates.

Exchange Policy

We want you to feel 100% confident in your AURA. If your item doesn’t fit or feel right, you can request an exchange within 48 hours of delivery.

  • Item must be unworn, unwashed, and in original condition
  • Tags and packaging must be intact .
  • Exchanges are only valid for the same product in a different size or color





Behind the Brand — Daily Inspiration by Reda

AURA was built on real energy, real hustle, and the belief that confidence can’t be copied. Follow Reda, the founder, as he lives the brand every day from design drops to daily grind. This is where AURA starts: raw, unfiltered, and unapologetically real.